Persuasion was, like Northanger Abbey, published posthumously. It begins in the summer of 1814; peace has broken out; the navy is home. A vain and profligate widower, Sir Walter Elliot, is forced as an economy to let the family estate to an Admiral Croft, and move with his eldest daughter, Elizabeth, to Bath. A younger daughter, Anne Elliot, visits her delightfully whiny married sister, Mary, before joining them.

Many years before, Anne was engaged to Admiral Croft's brother-in-law, now Captain Frederick Wentworth. Her family's disapproval and the advice of an old friend, Lady Russell, caused her to cancel the match, but she is still in love with him.

Wentworth comes to call on his sister and begins a series of visits to see the Musgroves, the family into which Mary Elliot has married. This keeps him often in Anne's path. She must watch as Wentworth appears to wife-hunt among the Musgrove daughters, favoring Louisa. On a trip to Lyme, Louisa suffers a bad fall, from which she is slow to recover.

Anne joins her family in Bath, though they seem neither to miss her nor to want her. A cousin, the heir to her father's title, has been attentive to her oldest sister. When Anne arrives, he turns his attentions to her.

He is revealed by Anne's old school chum Mrs. Smith to be a villain. Louisa's engagement is announced, not to Wentworth, but rather to Benwick, a bereaved navyman who saw her often in Lyme. Wentworth follows Anne to Bath, and after several more misunderstandings, they marry at last.